Why Choose SMS over Email Marketing

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Still Wasting Your Time On Emails? Use TextMagic.com!

SMS Marketing is the freshest, on demand way to market special offers and discounts to your current and future customers. For years upon years, business owners have been using email marketing programs such as aWeber to capture customers information and market deals to every week.

Email marketing works well, but does not work as well as it once did long ago. Less and less people are checking their email and even less are opening emails.

SMS Marketing is a way to immediately market special information and super deals to your customers. When you sign up for the SMS provider below, you will receive a ‘shortcode’ such as ’54545′ and a special keyword of your choice.

You can manage your list and send mass texts with one click within the online control panel of the SMS provider! Once you get your shortcode and keyword, you can begin promoting it to your customers.

Offer something of value in return for them signing up. Call it your VIP DISCOUNT CLUB.

Customers will JUMP on the opportunity to join your special club and will feel lucky to be able to be in such a privileged group!

Every week, send out a text to your VIP Discount Club offering a no-brainer, exclusive special offer that only your SMS list has access too and give them 48 hours to claim the special deal.

You will have a rush of customers running through your door for the next 48 hours throwing you more money!! Just imagine the power of being able to instantly reach your customers cell phones! This also works for Ebay Auctions, Etsy Stores and more. The possibilities are endless.

SMS messaging services are very competitive so it won’t cost a fortune?

Prices as low as 5c per message

Pay As You Go SMS Pricing: No Hidden Fees, No Setup Costs, No Monthly Costs


 



Harvest visitors’ mobile numbers with TextMagic.

Get your account here

Leave it to the Professionals or DIY

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Whenever there is a possibility that something could be done
yourself and save you costs, people are always interested in knowing
what it is and how to do it. And many times, they’re even willing to
give it a shot.
It’s important to remember though, that in the case of text message
marketing, it’s not simply a matter of sitting down with your cell
phone and punching in numbers. And unlike home remedies that
you can DIY, you’re probably not going to be able to set up an
effecti ve text message marketing campaign yourself with the tools
that you have lying around your office.
Nowadays its not even be the most cost-effective option, especially
if you need to purchase new equipment such as servers and invest
a lot of time building relationships with mobile phone carriers. That
being said, it’s definitely not impossible to set up and run a text
message marketing campaign yourself.
For those that are just starting out and don’t really have all the
techie know-how to set up servers and databases themselves, there
are companies that will help you launch your first campaigns.
The DIY Way
Once you’ve determined that you’re going to do-it-yourself your
first step is to compile your list of subscribers.
The best way to begin building your contact list of mobile numbers
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on your subscription list is to straight out ask your customers for it.
You can place a field on a form on your website, inside your store,
on flyers, on your own newsletters, or on any other printout that
goes from you to your customer.
Of course, also make sure that there is a form or link to opt into the
program somewhere on your website, so that online visitors will
also have the chance to join.
If you’re ambitious and think you have the knowledge required to
set up a text message marketi ng campaign on your own, it can be a
good idea and make you feel like you have more control.
But it’s absolutely necessary that you fully research your own legal
responsibiliti es (and the consequences should you not meet them,)
and that you are fully aware of what makes a good campaign run.
Otherwise, you could end up with a campaign that’s poorly put
together, and that will just make your company look bad in the eyes
of your customers.
If you have no interest in, or don’t think that you have the knowledge
to, run a text message marketing campaign all by yourself, the
good news is that there are mobile marketi ng companies that have
dedicated themselves to getting your message out there to the
crowds. How does that work? Even easier!
Text Message Marketing

Promotional Keyword Response using SMS (short message service)

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A keyword response campaign is the second most common type of
text messaging campaign. This type of campaign is commonly used
in adverti sements in the newspaper, on the radio or TV. Adverti sers
use this by creati ng a call to acti on, for example: text the word
“demotext” to 96362 and you will get some special off er or vote
for your favorite .. etc. When the user responds Keyword response
captures their phone number, so you can reach them over and over
again with your campaigns.
SMS messages can also be used as a customer service or
communication tool. Dentist /doctor’s offices use their service to
remind patients of upcoming appointments, “It’s time for your next
check-up! “ or “Just to remind you, your appointment is at 9am on
Tuesday”.
This type of text message marketing campaign takes the most
advantage of opening up the lines of communication between your
business and your customer. You are not only actively in touch with
them with reminders, offers and specials but they have asked you
to communicate with them, given you permission and want you
adverti se to them – what other advertising venue does that?
But while this is definitely a great way to get everybody talking, it is
extremely important to remember that you need to follow up when
you say you will follow up!
If you can’t call the customer back in six hours, don’t say you will.
If you know that you’ll be able to call them back within the next 12
hours, say the next 24 to give yourself some wiggle room. Giving
yourself too much time is much better than not having enough and
needing to leave people hanging. This will actually backfire and
make your campaign look very bad, because you haven’t already
followed through with the promises you’ve made.
Send Bulk SMS with TextMagic.

Counties Cleaning

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Counties Cleaning markets chlorine-free pool and spa cleaner Blue Crystal through radio. Concerned by the
potential limited availability of its 0800 number’s (“9-5” and ‘busy’ tone), it decided to add a TXT2GET keyword
(blue) alongside its 0800 number on its ads.
The radio campaign had two response options; calling an 0800 number or texting ‘blue’ to 244. Upon texting to
244, the sender received a TXT back thanking them for getting in touch, pointing them to BLUE CRYSTAL’s web
site, and letting them know that BLUE CRYSTAL would get in touch with them shortly.
Results: 4 times more people texted than called the 0800 number.
“I was very happy with the campaign results we got from TXT2GET. But I was not really that surprised: intuitively, when one is driving, memorising “text blue to 244” is
much easier than a long 0800 number or a web site,” says Counties Cleaning Supplies director, Bruce Shepherd.
“TXT2GET also allowed me get the prospect’s details so that I could come back to each of them when I was free over the following couple of days, at my own pace. All
whilst ensuring that anyone contacting me was properly acknowledged.
So, TXT2GET seems to be definitively the way to go! It will be an integral part of my campaigns going forward.”

Case Studies

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Mobile operator Black + White uses TV, radio and print to generate as many leads as possible
for the company’s outbound sales team to follow up on, whilst identifying the best creative
and media to use.
Results: What will surprise most marketers is the company’s move to stop promoting an 0800 number on its ads in favour of a TXT keyword alone. According to CEO
Johnathan Eele, texting provided higher response rates than the 0800 number, but also laid better groundwork for a more successful follow-up call from a Black + White
sales representative.
He says “On TV people are reluctant to call an 0800 number whilst watching a highly engaging programme. They are worried they will be caught on hold or on the phone
when the ads end. So there’s a comfort feeling that they can control the information flow process better by responding via a text message.”
That suits Eele just fine too. With media companies bonusing clients with extra ads in the economic downturn, it means Black + White doesn’t need to staff a call centre
throughout the night. His staff call back all texters within 24 hours, and he says people have no problem with taking a call back.
He likes the fact that with TXT2GET’s online set-up and real-time reporting, he can check which creative is working and if necessary change it mid-campaign. One such
lesson was to maximise results by mentioning the keyword twice in ads.
It also means he can keep an eye on his marketing from anywhere. “I was in Australia for two weeks and could just log into TXT2GET to check that the TV station was running
my ads and how many leads we have.”
Eele says the text response – which contains his web site address – drove higher web sales the following day. He puts this down to the ease of getting a record of the web
site address out to people by TXT instead of them having to write it down.